We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Follow-up Message
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around because forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you should be able to figure out if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse Follow-up Message
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their totally free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unlimited variety of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 customers.
- Max – customized rates
- Max2 – custom rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month totally free, through a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends tip emails to your site visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation e-mails.
- SMS marketing – the option to send out marketing text is just available on the ‘Max‘ plans.
- Support – phone support is just available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its crucial rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a small list and just wish to send newsletters periodically to it. | Even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a small list and just desire to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include special components like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
Once you produce a totally free account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your customers. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to reuse later on.
After you choose a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing choices are revealed when you need them. So it‘s all very instinctive.
Old school HTML code enthusiasts can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is likewise an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you desire, basic colors, and so on. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly utilize the exact same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my brand-new clients. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my brand-new clients get 2 e-mails in 2 days. Then, for my convenience, I separate consumers who clicked my email. When the project starts, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. When you do, you have the power to build complete customer journeys. Create your own automation, build consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel building process is assisted. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the design template, tweak your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to select higher plans.
I love that I can design a entire funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly produce a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can start modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly know what is what and get the best elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you want, in addition to forms and thank-you pages. GetResponse Follow-up Message
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software has more expensive functions. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story does not end here though. To review an email marketing platform you need to take a look at consumer assistance and prices plans.
GetResponse: The Great and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, however delving into its virtues and defects will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding directed onboarding process, walking you through the process of constructing your very first email project with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are educated, useful, and fast to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous advantages for users. Support and convert leads with highly targeted projects. Construct engagement and client commitment through pertinent messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anyone can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features likewise enable innovative division. Develop lists of subscribers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to react and take action.
Flexibility to develop: GetResponse allows you to develop professional-looking emails with ease. Users love the large number of email design templates available, but you can also use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse design components from emails that have been successful in the past. Either way, it‘s simple to make your emails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of private customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration restrictions: When you carry out a new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Thus, you need to create the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally don’t want to need to phone somebody or submit a type and wait for an response. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complex problems.
Assist
While live chat is the main support alternative available, a fast click of the question mark button on the homepage takes you to the extra assistance alternatives. You can select to:
- Fill out a quick type to email GetResponse
- Browse material in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the customer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation function is advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat option and while great, many company owner would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars include. This positions a huge constraint on numerous organizations, however especially big ones. They are most likely to have a large audience that far surpasses 500 people.
Lastly, although not a big concern, the truth that a number of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest providing the totally free trial a spin. The platform has a lot to provide if you choose the best plan for you. GetResponse Follow-up Message