We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse For Request Quote
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around given that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse For Request Quote
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted variety of emails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to schedule a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder sequences based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which instantly sends out reminder emails to your website visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification e-mails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its key competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some pretty decent functions – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a good way to try the item out and to get going with email marketing particularly if you have a little list and simply desire to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add unique components like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt actually user-friendly.
Style your first email with GetResponse.
When you develop a free account, you can directly start creating your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you select a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are shown when you need them. It‘s all really user-friendly.
Old school HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is good to know that there is likewise an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Set up how many columns you desire, standard colors, etc. The primary editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the exact same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my brand-new clients. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email project, I have actually created a flow where my new clients get 2 emails in 2 days. For my benefit, I separate customers who clicked on my email. Once the project starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build total client journeys. Produce your own automation, build client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is guided. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Choose the design template, modify your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to go with higher plans.
I adore that I can create a entire funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will automatically generate a personalized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 design templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can begin editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. But after messing around a bit you‘ll rapidly understand what is what and get the right elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you create as lots of variants as you desire, together with forms and thank-you pages. GetResponse For Request Quote
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software application has more elegant features. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story does not end here. To evaluate an email marketing platform you have to take a look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of individuals, however diving into its virtues and defects will help expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, walking you through the procedure of constructing your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, helpful, and quick to respond to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has various advantages for users. Nurture and convert leads with highly targeted projects. Build engagement and consumer commitment through relevant messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that nearly any person can establish an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise permit innovative division. Develop lists of subscribers with similar qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization means that recipients are most likely to respond and take action.
Flexibility to create: GetResponse permits you to develop professional-looking e-mails with ease. Users enjoy the vast number of email design templates available, however you can also utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle style components from emails that have succeeded in the past. In any case, it‘s simple to make your e-mails stand out, even with restricted or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Combination limitations: When you implement a brand-new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool does not immediately create mobile-friendly variations. Therefore, you have to design the landing page view for mobile visitors separately. This looks like a huge miss out on, considered that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually don’t want to need to phone someone or submit a type and wait on an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can resolve more complicated problems.
Assist Center
While live chat is the primary assistance alternative available, a quick click of the question mark button on the homepage takes you to the additional help alternatives. You can pick to:
- Complete a fast form to email GetResponse
- Browse product in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the client assistance options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just help you get the most out of GetResponse, they likewise help you enhance your total marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than most other options on the market. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while excellent, lots of company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars feature. This positions a huge restraint on many services, however specifically huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Although not a big issue, the reality that many of the GetResponse combinations rely on Zapier is barely ideal.
We recommend offering the totally free trial a spin. The platform has a lot to use if you pick the best plan for you. GetResponse For Request Quote