We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Setting Up Your GetResponse Autoresponder Follow-Up Campaign
However, among the names that gets drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to be able to identify if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Setting Up Your GetResponse Autoresponder Follow-Up Campaign
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an endless number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – custom pricing
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative features (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to schedule a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days totally free, by means of a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complex autoresponder sequences based upon user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends suggestion emails to your website visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its essential competitors‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some pretty good features – the plan lets you access core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However however, the free plan represents a good way to try the product out and to get going with email marketing specifically if you have a small list and simply want to send newsletters periodically to it. | Even so, the free plan represents a excellent method to try the item out and to get going with email marketing especially if you have a little list and simply desire to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Include special elements like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt actually instinctive.
Style your very first email with GetResponse.
As soon as you produce a complimentary account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing alternatives are shown when you need them. So it‘s all really instinctive.
Old school HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is good to understand that there is likewise an alternative for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and appearance of your email. Set up the number of columns you want, fundamental colors, etc. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the exact same elements for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new clients get 2 e-mails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. Once the campaign begins, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop total consumer journeys. Create your own automation, build client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can construct out your funnel.
The entire funnel structure process is directed. You get tips of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page design template. Smart! Setting Up Your GetResponse Autoresponder Follow-Up Campaign
How to create a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the design template, fine-tune your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to go with higher plans.
I love that I can design a whole funnel in one control panel, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will instantly create a personalized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the newest 100 design templates, some of the older ones … look truly old.
After choosing a landing page template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll quickly know what is what and get the ideal components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many versions as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into consumers. The story doesn’t end here though. To review an email marketing platform you need to take a look at customer assistance and prices plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, but diving into its virtues and defects will assist reveal whether it is a good fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and carry out impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, strolling you through the process of developing your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are educated, handy, and fast to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous advantages for users. Support and convert leads with extremely targeted campaigns. Construct engagement and customer commitment through appropriate messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions also permit sophisticated division. Develop lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to react and do something about it.
Freedom to develop: GetResponse enables you to develop professional-looking emails with ease. Users like the vast number of email templates available, however you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle design elements from emails that have been successful in the past. In either case, it‘s simple to make your emails stand out, even with limited or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Combination restrictions: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors individually. This seems like a big miss, considered that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To open sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you typically don’t want to have to phone someone or submit a kind and await an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a genuine human who can resolve more complex issues.
Assist Center
While live chat is the primary support alternative on offer, a quick click of the question mark button on the homepage takes you to the extra aid choices. You can select to:
- Complete a fast type to email GetResponse
- Search product in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Aid Center, and all the client assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise assist you improve your overall marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is excellent.
Its marketing automation feature is advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while terrific, numerous business owners would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars feature. This places a big constraint on lots of companies, but especially big ones. They are more likely to have a large audience that far surpasses 500 people.
Lastly, although not a big concern, the reality that a lot of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend providing the totally free trial a spin. The platform has a lot to provide if you pick the right plan for you.Setting Up Your GetResponse Autoresponder Follow-Up Campaign