We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. How To Segment Email Subscribers GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around given that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? How To Segment Email Subscribers GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited variety of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to build intricate autoresponder series based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends tip emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification e-mails.
- SMS marketing – the option to send marketing text messages is just available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an completely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty good features – the plan lets you access core email marketing functions, the full series of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a small list and simply wish to send newsletters periodically to it. | Even so, the complimentary plan represents a great method to try the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add special components like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my very first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
Once you create a free account, you can straight start creating your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘educate, promote, invite‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing options are shown when you require them. It‘s all very instinctive.
Old-fashioned HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you want, fundamental colors, and so on. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to welcome my new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as lots of e-mails and conditions as you want.
For this email project, I have actually produced a circulation where my brand-new consumers get two emails in 2 days. Then, for my benefit, I separate clients who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Develop your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is directed. You get suggestions of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the template, modify your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to select higher plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will immediately generate a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or item you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 design templates. Although to be truthful, I ‘d stay with the most recent 100 templates, a few of the older ones … look truly old.
After choosing a landing page template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and get the ideal elements.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you desire, in addition to forms and thank-you pages. How To Segment Email Subscribers GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software has more elegant features. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story doesn’t end here though. To evaluate an email marketing platform you need to take a look at client support and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, however diving into its virtues and flaws will assist expose whether it is a good suitable for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, strolling you through the process of developing your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are experienced, valuable, and fast to respond to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various benefits for users. Nurture and convert leads with highly targeted projects. Construct engagement and client commitment through pertinent messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically any person can establish an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features likewise allow for innovative segmentation. Create lists of subscribers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are more likely to react and take action.
Liberty to create: GetResponse permits you to produce professional-looking e-mails with ease. Users love the large variety of email templates readily available, but you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and recycle style components from emails that have actually been successful in the past. Either way, it‘s simple to make your e-mails stand out, even with minimal or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of individual customers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge help, but GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Therefore, you need to design the landing page view for mobile visitors individually. This looks like a huge miss, considered that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To open innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you generally don’t wish to have to phone somebody or submit a kind and wait on an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated problems.
Help
While live chat is the primary assistance choice on offer, a fast click of the enigma button on the homepage takes you to the extra help alternatives. You can pick to:
- Complete a quick type to email GetResponse
- Search product in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client assistance options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation feature is more advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while terrific, numerous business owners would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars feature. This places a substantial restriction on many organizations, however specifically big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Finally, although not a huge concern, the reality that much of the GetResponse combinations count on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you pick the right plan for you. How To Segment Email Subscribers GetResponse