We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Remove Inactive From GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to have the ability to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Remove Inactive From GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse pricing
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an endless number of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom-made pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to schedule a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, via a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to construct complex autoresponder series based on user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends out tip emails to your site visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation e-mails.
- SMS marketing – the choice to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its crucial competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the alternative of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some lovely decent functions – the plan lets you access core email marketing features, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a good way to attempt the product out and to start with email marketing particularly if you have a small list and simply want to send newsletters periodically to it. | Even so, the complimentary plan represents a excellent method to attempt the item out and to get going with email marketing especially if you have a little list and simply want to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special elements like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt actually instinctive.
Design your very first email with GetResponse.
As soon as you create a totally free account, you can directly begin designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you select a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying options are shown when you require them. So it‘s all very user-friendly.
Old-fashioned HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is great to understand that there is also an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Establish how many columns you desire, fundamental colors, and so on. The main modifying is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the very same components for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and choose the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to invite my new clients. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as many e-mails and conditions as you desire.
For this email campaign, I have actually created a circulation where my brand-new clients get two e-mails in two days. For my convenience, I separate clients who clicked on my email. As soon as the project starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to construct complete client journeys. Develop your own automation, construct customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. Once you‘ve picked your lead magnet, you can construct out your funnel.
The whole funnel building process is assisted. You get recommendations of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, tweak your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital statistics to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to choose higher plans.
I adore that I can create a entire funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will immediately produce a tailored website.
Other website structure options include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more modification when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the best aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you want, along with forms and thank-you pages. Remove Inactive From GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story doesn’t end here. To review an email marketing platform you have to look at client assistance and rates plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, however delving into its virtues and flaws will help expose whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, walking you through the procedure of building your very first email project with practical videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, handy, and quick to respond to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and convert leads with extremely targeted campaigns. Construct engagement and client commitment through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically anybody can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features also permit sophisticated division. Produce lists of customers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization means that receivers are most likely to respond and take action.
Freedom to create: GetResponse permits you to develop professional-looking emails with ease. Users like the large number of email design templates offered, however you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and reuse style components from emails that have achieved success in the past. In either case, it‘s simple to make your emails stick out, even with restricted or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of individual customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you execute a new tool, you desire something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool doesn’t instantly create mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors individually. This appears like a huge miss out on, considered that numerous of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you usually do not want to have to phone someone or complete a kind and wait on an response. That‘s why live chat is such a beneficial tool for software support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can fix more complex problems.
Assist Center
While live chat is the primary assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the extra aid choices. You can pick to:
- Fill out a quick form to email GetResponse
- Search material in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video trips, the Aid Center, and all the customer assistance options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also assist you improve your general marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while great, lots of company owner would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars feature. This puts a big restriction on lots of companies, but particularly big ones. They are most likely to have a big audience that far exceeds 500 individuals.
Although not a huge issue, the truth that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We recommend offering the totally free trial a spin. The platform has a lot to use if you select the ideal plan for you. Remove Inactive From GetResponse