We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Use GetResponse API
Nevertheless, among the names that gets floated around when discussing email marketing software application is GetResponse.
It is among those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? How To Use GetResponse API
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unrestricted number of e-mails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom prices
- Max2 – customized rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month for free, via a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to construct complicated autoresponder series based upon user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which automatically sends suggestion emails to your site visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation emails.
- SMS marketing – the alternative to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its key rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing features, the complete range of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a excellent way to attempt the product out and to get going with email marketing particularly if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the totally free plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a small list and simply want to send newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include special aspects like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt really instinctive.
Design your first email with GetResponse.
When you produce a totally free account, you can directly start developing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your consumers. Say you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later on.
After you choose a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying choices are revealed when you need them. So it‘s all very intuitive.
Traditional HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is also an choice for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you decide the structure and appearance of your email. Set up how many columns you desire, standard colors, etc. The primary modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always utilize the exact same aspects for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can include as numerous emails and conditions as you want.
For this email campaign, I have actually developed a flow where my brand-new customers get two e-mails in two days. For my convenience, I separate consumers who clicked on my email. Once the campaign begins, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete customer journeys. Create your own automation, build consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building procedure is directed. You get ideas of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to choose greater plans.
I love that I can create a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically produce a customized website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 design templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After selecting a landing page template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. But after messing around a bit you‘ll rapidly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you desire, together with forms and thank-you pages. How To Use GetResponse API
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more expensive functions. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story does not end here however. To examine an email marketing platform you have to look at client support and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, but delving into its virtues and flaws will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an outstanding guided onboarding procedure, walking you through the procedure of constructing your very first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, helpful, and quick to respond to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has many advantages for users. Support and convert leads with extremely targeted campaigns. Develop engagement and consumer commitment through appropriate messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anyone can set up an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also allow for sophisticated segmentation. Develop lists of customers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to respond and take action.
Liberty to develop: GetResponse allows you to produce professional-looking e-mails with ease. Users like the vast number of email templates readily available, but you can likewise utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse style elements from emails that have actually achieved success in the past. Either way, it‘s simple to make your e-mails stand apart, even with restricted or no style abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of private subscribers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. Sadly, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, however GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Thus, you have to develop the landing page view for mobile visitors individually. This appears like a huge miss, considered that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you usually don’t wish to need to phone somebody or complete a form and wait for an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a genuine human who can resolve more complicated problems.
Assist
While live chat is the primary support alternative available, a fast click of the question mark button on the homepage takes you to the extra aid alternatives. You can pick to:
- Submit a quick kind to email GetResponse
- Search product in the Aid
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also help you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We tested the 24/7 live chat option and while great, lots of business owners would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars feature. This places a huge constraint on numerous services, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Finally, although not a big issue, the reality that many of the GetResponse combinations depend on Zapier is hardly perfect.
We suggest providing the totally free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. How To Use GetResponse API