We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Autofunnel GetResponse
Nevertheless, among the names that gets floated around when discussing email marketing software is GetResponse.
It is among those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must have the ability to determine if GetResponse is effective enough to use for your service.
What is GetResponse? Autofunnel GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are six prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an endless number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, through a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to develop complicated autoresponder sequences based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which instantly sends reminder emails to your website visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification e-mails.
- SMS marketing – the alternative to send out marketing text is just available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its essential rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the alternative of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some lovely good features – the plan lets you access core email marketing features, the complete series of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to use any autoresponders or automation functions on this plan at all.
{ But however, the totally free plan represents a good way to attempt the item out and to get going with email marketing especially if you have a little list and just want to send out newsletters sometimes to it. | Even so, the free plan represents a good method to try the item out and to get going with email marketing especially if you have a small list and just desire to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add special elements like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my very first email within 10 minutes and it felt truly user-friendly.
Design your very first email with GetResponse.
When you develop a complimentary account, you can directly start creating your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying alternatives are revealed when you need them. It‘s all very intuitive.
Old school HTML code fans can start based upon an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you decide the structure and appearance of your email. Set up how many columns you want, fundamental colors, etc. The primary modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the very same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to invite my brand-new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks impressive. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as many e-mails and conditions as you desire.
For this email campaign, I have actually developed a flow where my new consumers get two emails in 2 days. Then, for my benefit, I separate customers who clicked my email. Once the campaign begins, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete customer journeys. Produce your own automation, build client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel structure process is directed. You get ideas of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page design template. Smart! Autofunnel GetResponse
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, modify your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential stats to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to select higher plans.
I love that I can design a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will immediately generate a personalized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to reveal a function or product you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 design templates. Although to be honest, I ‘d adhere to the most recent 100 templates, a few of the older ones … look truly old.
After choosing a landing page design template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and grab the best elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story does not end here. To examine an email marketing platform you have to take a look at customer support and prices plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a top quality solution for a great deal of people, but delving into its virtues and flaws will assist reveal whether it is a excellent suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and perform impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, walking you through the process of developing your very first email project with practical videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are educated, helpful, and fast to react to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you want to utilize customization at scale.
GetResponse‘s strategic, sequential method to email marketing has many advantages for users. Support and convert leads with highly targeted campaigns. Develop engagement and consumer loyalty through appropriate messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anyone can set up an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions likewise enable innovative segmentation. Develop lists of subscribers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization implies that recipients are more likely to react and take action.
Freedom to create: GetResponse permits you to develop professional-looking emails with ease. Users love the huge variety of email design templates readily available, however you can also utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and reuse design elements from emails that have been successful in the past. Either way, it‘s easy to make your emails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration restrictions: When you carry out a new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool does not instantly develop mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors individually. This appears like a huge miss out on, considered that so many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally don’t wish to have to phone somebody or complete a type and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complicated issues.
Assist Center
While live chat is the main assistance alternative on offer, a fast click of the enigma button on the homepage takes you to the extra assistance choices. You can pick to:
- Submit a fast type to email GetResponse
- Browse material in the Help
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the client assistance alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise assist you enhance your total marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat choice and while terrific, many entrepreneur would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars feature. This positions a huge restriction on lots of organizations, however especially huge ones. They are most likely to have a big audience that far exceeds 500 individuals.
Lastly, although not a big concern, the fact that a number of the GetResponse integrations count on Zapier is hardly perfect.
We recommend offering the free trial a spin. The platform has a lot to offer if you pick the right plan for you.Autofunnel GetResponse