We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse 1 Subscriber Is One Subscriber
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around considering that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is powerful enough to utilize for your business.
What is GetResponse? GetResponse 1 Subscriber Is One Subscriber
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an endless number of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days for free, by means of a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to develop complex autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out reminder emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation emails.
- SMS marketing – the choice to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its key rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty decent features – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ But even so, the totally free plan represents a good way to try the product out and to get going with email marketing specifically if you have a little list and just want to send out newsletters periodically to it. | Even so, the free plan represents a excellent way to attempt the product out and to get going with email marketing specifically if you have a little list and just desire to send newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique components like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can conserve design templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my very first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
When you produce a complimentary account, you can directly begin designing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, invite‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you choose a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing alternatives are revealed when you require them. It‘s all really instinctive.
Traditional HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is good to understand that there is also an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Establish the number of columns you want, standard colors, etc. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the exact same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like normal newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to invite my brand-new customers. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as numerous emails and conditions as you desire.
For this email campaign, I have actually developed a flow where my brand-new customers get 2 emails in 2 days. Then, for my benefit, I separate customers who clicked on my email. When the campaign begins, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete client journeys. Develop your own automation, build consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel building process is assisted. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart! GetResponse 1 Subscriber Is One Subscriber
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, tweak your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to select higher plans.
I love that I can develop a entire funnel in one dashboard, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will instantly generate a customized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a feature or product you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After choosing a landing page design template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. However after messing around a bit you‘ll quickly know what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here though. To review an email marketing platform you need to look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of individuals, however diving into its virtues and flaws will help reveal whether it is a great fit for your company in particular.
What GetResponse Is Good At
GetResponse is created to assist you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, walking you through the procedure of building your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, practical, and fast to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous benefits for users. Nurture and convert leads with extremely targeted campaigns. Build engagement and client commitment through relevant messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anybody can establish an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions also allow for sophisticated segmentation. Produce lists of subscribers with similar qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are most likely to respond and act.
Liberty to design: GetResponse allows you to produce professional-looking e-mails with ease. Users enjoy the vast variety of email design templates offered, but you can likewise utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle design components from emails that have been successful in the past. In either case, it‘s easy to make your e-mails stick out, even with limited or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of individual subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Combination limitations: When you carry out a new tool, you desire something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool does not instantly create mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors individually. This appears like a huge miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s standard plan used to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To open innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you normally do not want to have to phone someone or fill out a form and wait on an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can fix more complicated problems.
Assist Center
While live chat is the primary support alternative available, a fast click of the question mark button on the homepage takes you to the extra assistance alternatives. You can pick to:
- Complete a fast type to email GetResponse
- Search material in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the customer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation feature is advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat choice and while great, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This places a huge restriction on many businesses, however specifically huge ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a big issue, the truth that many of the GetResponse integrations count on Zapier is hardly perfect.
We suggest giving the free trial a spin. The platform has a lot to offer if you choose the ideal plan for you.GetResponse 1 Subscriber Is One Subscriber