We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. X Theme Integrate With GetResponse
However, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you need to be able to identify if GetResponse is powerful enough to utilize for your business.
What is GetResponse? X Theme Integrate With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unlimited number of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – custom prices
- Max2 – custom pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days for free, via a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct complex autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends out tip emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some pretty decent functions – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the free plan represents a good way to attempt the item out and to start with email marketing specifically if you have a little list and simply wish to send newsletters periodically to it. | Even so, the complimentary plan represents a great way to try the item out and to get going with email marketing particularly if you have a small list and just desire to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve design templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt actually instinctive.
Style your very first email with GetResponse.
Once you create a complimentary account, you can straight begin designing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing alternatives are revealed when you need them. So it‘s all really user-friendly.
Traditional HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and look of your email. Establish the number of columns you desire, basic colors, and so on. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the exact same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like typical newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to invite my brand-new clients. I start with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks outstanding. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as many e-mails and conditions as you want.
For this email project, I have actually created a flow where my brand-new clients get 2 e-mails in two days. For my convenience, I separate clients who clicked on my email. Once the project starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete client journeys. Produce your own automation, construct client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure process is directed. You get ideas of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the design template, tweak your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to select greater plans.
I love that I can design a entire funnel in one dashboard, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly produce a customized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to produce a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m aiming to sell a item, I can include a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 design templates. Although to be truthful, I ‘d adhere to the newest 100 templates, a few of the older ones … look truly old.
After picking a landing page template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. However after playing around a bit you‘ll rapidly understand what is what and grab the right aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as lots of variations as you want, in addition to forms and thank-you pages. X Theme Integrate With GetResponse
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story doesn’t end here though. To examine an email marketing platform you need to take a look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of individuals, but delving into its virtues and flaws will help expose whether it is a good fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, strolling you through the procedure of building your first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are educated, useful, and fast to react to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various advantages for users. Nurture and convert leads with highly targeted projects. Build engagement and consumer loyalty through pertinent messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly any person can establish an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise enable advanced division. Develop lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that receivers are most likely to respond and do something about it.
Freedom to create: GetResponse enables you to create professional-looking emails with ease. Users enjoy the vast number of email templates available, however you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse style components from emails that have achieved success in the past. Either way, it‘s simple to make your emails stand apart, even with restricted or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way down to the actions of specific subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you implement a brand-new tool, you want something that suits your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not instantly create mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors independently. This looks like a big miss out on, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you generally do not want to have to phone someone or submit a kind and wait on an answer. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can solve more complex issues.
Help
While live chat is the main support choice available, a quick click of the question mark button on the homepage takes you to the extra aid choices. You can pick to:
- Complete a fast form to email GetResponse
- Search product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video trips, the Help Center, and all the client support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also help you enhance your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while excellent, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars include. This positions a big restraint on many services, but especially huge ones. They are more likely to have a big audience that far surpasses 500 individuals.
Finally, although not a huge issue, the reality that a number of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend giving the complimentary trial a spin. The platform has a lot to use if you choose the ideal plan for you. X Theme Integrate With GetResponse