We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Cognito Forms GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Cognito Forms GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
GetResponse prices
There are six pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted number of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 subscribers.
- Max – custom-made pricing
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days free of charge, via a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to construct complex autoresponder sequences based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which instantly sends tip emails to your site visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification emails.
- SMS marketing – the alternative to send out marketing text is only available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its crucial rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty decent features – the plan lets you gain access to core email marketing features, the complete variety of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a small list and just wish to send newsletters periodically to it. | Even so, the free plan represents a great way to try the product out and to get going with email marketing specifically if you have a little list and just desire to send newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Add unique elements like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt really user-friendly.
Style your first email with GetResponse.
When you produce a totally free account, you can directly begin creating your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing options are revealed when you need them. So it‘s all very intuitive.
Traditional HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to know that there is likewise an alternative for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish the number of columns you want, standard colors, etc. The primary modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to invite my brand-new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks excellent. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email campaign, I have actually created a flow where my brand-new clients get two e-mails in 2 days. For my benefit, I separate clients who clicked on my email. Once the project starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to develop total client journeys. Develop your own automation, develop consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel building process is assisted. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the design template, fine-tune your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to go with higher plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will immediately produce a customized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to offer a product, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d stay with the newest 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the right aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you create as lots of variations as you desire, together with forms and thank-you pages. Cognito Forms GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more expensive features. If GetResponse can offer their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you need to take a look at customer support and pricing plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of people, but delving into its virtues and flaws will assist expose whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, walking you through the procedure of constructing your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, useful, and quick to respond to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has many advantages for users. Nurture and transform leads with extremely targeted campaigns. Construct engagement and client loyalty through appropriate messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anybody can establish an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features also permit sophisticated segmentation. Create lists of customers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are more likely to react and act.
Liberty to create: GetResponse enables you to create professional-looking e-mails with ease. Users love the huge variety of email design templates readily available, but you can also utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand out, even with limited or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of individual customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you carry out a brand-new tool, you want something that fits into your existing tech stack quickly. Unfortunately, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors independently. This seems like a huge miss, given that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you generally do not wish to have to phone someone or submit a form and wait for an response. That‘s why live chat is such a useful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can solve more complex problems.
Help Center
While live chat is the main support alternative available, a fast click of the enigma button on the homepage takes you to the additional assistance choices. You can choose to:
- Complete a fast type to email GetResponse
- Search product in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Aid Center, and all the customer support choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you enhance your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than most other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while great, many entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars include. This puts a big restraint on many businesses, but specifically big ones. They are most likely to have a big audience that far surpasses 500 individuals.
Lastly, although not a huge issue, the reality that much of the GetResponse combinations rely on Zapier is barely ideal.
We recommend giving the totally free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. Cognito Forms GetResponse