We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Affiliates GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must have the ability to figure out if GetResponse is effective enough to use for your organization.
What is GetResponse? Affiliates GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their totally free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted number of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – custom prices
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to arrange a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month free of charge, through a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to construct complicated autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which automatically sends suggestion emails to your site visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order confirmation emails.
- SMS marketing – the choice to send marketing text is only available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty good features – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a good way to try the item out and to start with email marketing specifically if you have a small list and just want to send newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to try the product out and to get going with email marketing specifically if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Include special elements like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can save templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
Once you produce a complimentary account, you can straight start developing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing choices are shown when you require them. It‘s all very intuitive.
Old-fashioned HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an alternative for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Establish how many columns you desire, basic colors, and so on. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always utilize the same elements for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to welcome my new clients. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email project, I‘ve produced a circulation where my brand-new customers get two e-mails in two days. For my convenience, I separate clients who clicked on my email. As soon as the project starts, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Create your own automation, develop consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital statistics to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to go with higher plans.
I love that I can design a entire funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately produce a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for simply 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. But after playing around a bit you‘ll rapidly know what is what and grab the right aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you desire, in addition to forms and thank-you pages. Affiliates GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here. To examine an email marketing platform you need to look at consumer assistance and prices plans.
GetResponse: The Great and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a top quality service for a lot of individuals, however delving into its virtues and flaws will assist expose whether it is a good fit for your service in particular.
What GetResponse Is Good At
GetResponse is created to assist you create and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the process of building your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, useful, and quick to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various benefits for users. Nurture and transform leads with highly targeted projects. Develop engagement and consumer commitment through relevant messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically any person can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also allow for sophisticated division. Develop lists of subscribers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are most likely to react and take action.
Freedom to design: GetResponse allows you to create professional-looking e-mails with ease. Users like the vast variety of email design templates readily available, however you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle style aspects from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with minimal or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way to the actions of specific subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Combination constraints: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Hence, you have to create the landing page view for mobile visitors individually. This appears like a big miss, given that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you normally don’t want to need to phone somebody or submit a type and wait on an response. That‘s why live chat is such a helpful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complex issues.
Assist
While live chat is the primary assistance option on offer, a quick click of the question mark button on the homepage takes you to the additional assistance options. You can select to:
- Complete a fast type to email GetResponse
- Browse product in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply assist you get the most out of GetResponse, they also help you enhance your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while excellent, lots of business owners would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars feature. This places a huge constraint on lots of organizations, however particularly huge ones. They are more likely to have a big audience that far exceeds 500 people.
Although not a huge concern, the truth that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We suggest providing the totally free trial a spin. The platform has a lot to provide if you pick the ideal plan for you. Affiliates GetResponse