We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Content Upgrades
However, one of the names that gets floated around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Content Upgrades
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their totally free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unlimited variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – customized rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month free of charge, by means of a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to construct complex autoresponder series based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which automatically sends out pointer emails to your website visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification e-mails.
- SMS marketing – the alternative to send marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its essential rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty good features – the plan lets you gain access to core email marketing functions, the full range of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a good way to attempt the item out and to start with email marketing especially if you have a small list and simply wish to send newsletters occasionally to it. | Even so, the free plan represents a great way to try the item out and to get going with email marketing particularly if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include special aspects like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
When you produce a totally free account, you can straight begin creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. For example, you can ‘ inform, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later on.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing choices are revealed when you require them. So it‘s all extremely user-friendly.
Old school HTML code enthusiasts can start based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and appearance of your email. Establish the number of columns you want, basic colors, etc. The main editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to invite my brand-new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my new customers get two emails in two days. For my convenience, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, construct consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel building procedure is assisted. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, tweak your copy and design, and publish the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to go with higher plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly produce a customized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently offers 198 design templates. Although to be honest, I ‘d adhere to the newest 100 design templates, a few of the older ones … look actually old.
After choosing a landing page template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. However after playing around a bit you‘ll quickly understand what is what and get the right aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you want, in addition to forms and thank-you pages. GetResponse Content Upgrades
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story doesn’t end here. To review an email marketing platform you need to look at consumer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, but delving into its virtues and defects will assist reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, strolling you through the process of developing your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are educated, valuable, and quick to react to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you wish to utilize customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous advantages for users. Support and convert leads with highly targeted projects. Develop engagement and consumer loyalty through appropriate messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can establish an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features likewise allow for sophisticated division. Produce lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that receivers are more likely to react and act.
Freedom to develop: GetResponse permits you to create professional-looking emails with ease. Users like the huge variety of email design templates readily available, but you can likewise utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle design elements from emails that have actually achieved success in the past. In either case, it‘s easy to make your emails stand apart, even with restricted or no style skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way to the actions of private subscribers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration limitations: When you implement a new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors independently. This appears like a huge miss, considered that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you generally do not want to need to phone somebody or submit a kind and wait on an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a genuine human who can solve more complicated problems.
Assist
While live chat is the main support option available, a fast click of the question mark button on the homepage takes you to the additional help alternatives. You can select to:
- Fill out a quick kind to email GetResponse
- Browse product in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video tours, the Help Center, and all the customer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they also help you enhance your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat option and while terrific, many entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars feature. This positions a substantial restriction on lots of organizations, but particularly big ones. They are most likely to have a large audience that far surpasses 500 people.
Although not a huge concern, the truth that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We suggest offering the complimentary trial a spin. The platform has a lot to use if you select the right plan for you. GetResponse Content Upgrades