We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. C# GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around because forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to be able to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? C# GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an limitless number of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – customized prices
- Max2 – custom-made rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to arrange a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, by means of a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complex autoresponder series based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which instantly sends out suggestion emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification e-mails.
- SMS marketing – the choice to send marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its essential competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some pretty decent functions – the plan lets you gain access to core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a great way to attempt the product out and to start with email marketing specifically if you have a small list and simply want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a great method to attempt the product out and to get going with email marketing especially if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include special components like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve templates for future use, design in HTML, or construct your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my very first email within 10 minutes and it felt really user-friendly.
Style your very first email with GetResponse.
As soon as you produce a complimentary account, you can directly begin developing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the editing options are revealed when you require them. So it‘s all extremely user-friendly.
Old school HTML code enthusiasts can begin based upon an HTML style or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and appearance of your email. Establish how many columns you desire, standard colors, etc. The main editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the exact same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like normal newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to invite my brand-new consumers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email project, I have actually produced a flow where my brand-new clients get 2 e-mails in 2 days. Then, for my benefit, I separate consumers who clicked my email. Once the campaign begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to develop complete consumer journeys. Produce your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page template. Smart! C# GetResponse
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the template, tweak your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to go with higher plans.
I adore that I can develop a whole funnel in one dashboard, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly generate a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After selecting a landing page template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the ideal elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variations as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more elegant features. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story does not end here. To examine an email marketing platform you need to look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, however delving into its virtues and flaws will help expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is created to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, walking you through the process of developing your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are experienced, valuable, and fast to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has various advantages for users. Support and transform leads with extremely targeted projects. Develop engagement and customer commitment through pertinent messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anyone can establish an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise allow for innovative segmentation. Develop lists of customers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are most likely to respond and act.
Freedom to develop: GetResponse permits you to create professional-looking emails with ease. Users like the huge number of email design templates readily available, however you can also use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to find and reuse style components from emails that have succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of private subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination constraints: When you carry out a new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors independently. This looks like a big miss, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you generally do not wish to have to phone someone or fill out a kind and await an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can solve more complicated issues.
Assist Center
While live chat is the primary assistance choice available, a fast click of the question mark button on the homepage takes you to the extra aid options. You can select to:
- Submit a quick kind to email GetResponse
- Browse product in the Assistance
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they also help you improve your total marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat choice and while great, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This positions a big restriction on many businesses, however specifically big ones. They are more likely to have a big audience that far goes beyond 500 people.
Finally, although not a huge problem, the reality that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend providing the complimentary trial a spin. The platform has a lot to provide if you select the best plan for you.C# GetResponse