We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Import Your Leads Into GetResponse
Nevertheless, among the names that gets drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? Import Your Leads Into GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unrestricted number of e-mails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to set up a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, by means of a trial that you can access here.
Secret differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to construct complex autoresponder series based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out pointer emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification e-mails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its key rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the option of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some lovely decent functions – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters sometimes to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Include special aspects like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
When you develop a totally free account, you can directly start designing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, invite‘ your customers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying alternatives are revealed when you need them. It‘s all really user-friendly.
Old-fashioned HTML code fans can start based on an HTML design or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you choose the structure and appearance of your email. Set up the number of columns you desire, basic colors, and so on. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the same components for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like normal newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to invite my brand-new customers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I have actually created a flow where my new customers get 2 emails in 2 days. Then, for my benefit, I separate clients who clicked my email. When the project begins, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete client journeys. Create your own automation, construct consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel structure process is assisted. You get ideas of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! Import Your Leads Into GetResponse
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, fine-tune your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential stats to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to select greater plans.
I love that I can design a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will immediately generate a customized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for just 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 design templates. To be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page template you can begin modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you create as numerous variants as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story doesn’t end here. To review an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Great and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a premium service for a lot of people, however delving into its virtues and defects will assist reveal whether it is a good suitable for your service in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, walking you through the process of developing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are educated, handy, and fast to respond to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous advantages for users. Nurture and convert leads with highly targeted campaigns. Develop engagement and customer commitment through appropriate messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost anybody can set up an innovative automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise enable innovative division. Produce lists of customers with comparable qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to react and do something about it.
Liberty to create: GetResponse allows you to produce professional-looking e-mails with ease. Users enjoy the huge variety of email templates offered, however you can also use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and recycle style components from emails that have actually succeeded in the past. In any case, it‘s simple to make your e-mails stand out, even with restricted or no design skills.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of individual customers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination constraints: When you execute a brand-new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big help, but GetResponse‘s tool does not instantly develop mobile-friendly variations. Thus, you have to develop the landing page view for mobile visitors individually. This looks like a big miss out on, considered that so many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you generally do not wish to need to phone someone or complete a type and wait for an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complex problems.
Assist
While live chat is the primary support choice available, a fast click of the enigma button on the homepage takes you to the additional aid options. You can pick to:
- Submit a fast form to email GetResponse
- Search material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video trips, the Help Center, and all the customer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than a lot of other options on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat option and while fantastic, many business owners would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars feature. This positions a huge restraint on lots of businesses, but particularly huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Although not a big concern, the fact that numerous of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend offering the free trial a spin. The platform has a lot to provide if you select the right plan for you.Import Your Leads Into GetResponse