We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Tags
Nevertheless, among the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has been around considering that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you must be able to determine if GetResponse is powerful enough to use for your company.
What is GetResponse? GetResponse Tags
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an endless variety of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 subscribers.
- Max – customized pricing
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month for free, through a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to build complicated autoresponder series based on user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which instantly sends tip emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation emails.
- SMS marketing – the choice to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone support is just available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its crucial competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some beautiful good features – the plan lets you access core email marketing features, the complete range of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a good way to try the item out and to get going with email marketing especially if you have a small list and just wish to send out newsletters periodically to it. | Even so, the totally free plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my very first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
When you create a free account, you can directly start developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your consumers. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you select a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing alternatives are shown when you require them. It‘s all extremely intuitive.
Old-fashioned HTML code lovers can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and appearance of your email. Set up how many columns you want, basic colors, and so on. The primary editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always use the very same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For example, when a customer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email campaign, I have actually produced a flow where my brand-new consumers get 2 e-mails in two days. Then, for my convenience, I separate clients who clicked my email. Once the campaign starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete customer journeys. Create your own automation, build customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel building process is guided. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart! GetResponse Tags
How to create a conversion funnel
As your initial step, you‘ll create a signup landing page. Choose the template, tweak your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to go with higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will immediately create a personalized website.
Other website building options include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently provides 198 templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. However after playing around a bit you‘ll rapidly understand what is what and grab the right components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you want, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant functions. If GetResponse can give their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story does not end here however. To review an email marketing platform you have to take a look at customer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, however delving into its virtues and defects will help expose whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding procedure, strolling you through the procedure of developing your very first email campaign with useful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are educated, valuable, and fast to respond to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to utilize customization at scale.
GetResponse‘s tactical, sequential method to email marketing has numerous benefits for users. Nurture and transform leads with highly targeted campaigns. Build engagement and client commitment through pertinent messaging. And produce landing pages to collect tons of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions likewise allow for sophisticated segmentation. Create lists of subscribers with similar qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are more likely to react and act.
Liberty to create: GetResponse permits you to create professional-looking e-mails with ease. Users love the large number of email templates available, but you can also use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle design elements from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stick out, even with minimal or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Combination constraints: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big assistance, but GetResponse‘s tool does not instantly create mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors separately. This appears like a huge miss out on, given that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan used to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually don’t want to have to phone somebody or submit a kind and await an answer. That‘s why live chat is such a helpful tool for software application assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated issues.
Help
While live chat is the primary support option on offer, a quick click of the question mark button on the homepage takes you to the extra assistance options. You can choose to:
- Submit a quick form to email GetResponse
- Search product in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the client assistance options, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply assist you get the most out of GetResponse, they also help you enhance your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than a lot of other options on the market. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat choice and while great, lots of entrepreneur would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This puts a huge constraint on numerous companies, but especially huge ones. They are most likely to have a big audience that far surpasses 500 people.
Although not a huge issue, the reality that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you select the right plan for you.GetResponse Tags