We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Responsive Form
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around because permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should have the ability to identify if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse Responsive Form
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their totally free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an limitless variety of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – custom rates
- Max2 – custom pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to schedule a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, via a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to develop intricate autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which immediately sends out reminder emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order verification e-mails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the option of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty good features – the plan lets you gain access to core email marketing features, the full series of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a good way to attempt the product out and to start with email marketing specifically if you have a small list and just want to send newsletters periodically to it. | Even so, the free plan represents a great way to attempt the item out and to get going with email marketing especially if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add special components like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
Once you develop a free account, you can straight begin developing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing options are revealed when you need them. It‘s all extremely instinctive.
Old-fashioned HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t required at all. It is excellent to know that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you want, basic colors, and so on. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the same elements for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like regular newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email campaign, I have actually developed a flow where my new consumers get two emails in 2 days. For my benefit, I separate clients who clicked on my email. As soon as the project starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete consumer journeys. Develop your own automation, build customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel structure procedure is assisted. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page design template. Smart! GetResponse Responsive Form
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Choose the design template, modify your copy and style, and publish the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to choose higher plans.
I love that I can create a entire funnel in one control panel, all with the capability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will immediately generate a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logo designs and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m looking to offer a product, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 templates. To be truthful, I ‘d stick to the most recent 100 templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you want, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story doesn’t end here. To review an email marketing platform you need to look at client assistance and pricing plans.
GetResponse: The Great and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of people, however diving into its virtues and flaws will help expose whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying skill levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the procedure of constructing your very first email campaign with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are experienced, helpful, and quick to react to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Support and convert leads with extremely targeted campaigns. Build engagement and customer loyalty through relevant messaging. And produce landing pages to collect tons of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost any person can establish an innovative automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions also permit innovative segmentation. Produce lists of customers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to respond and take action.
Freedom to develop: GetResponse enables you to develop professional-looking emails with ease. Users love the huge variety of email templates readily available, but you can also utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and reuse design aspects from emails that have actually been successful in the past. In any case, it‘s simple to make your emails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of specific customers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Combination constraints: When you carry out a new tool, you want something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not automatically develop mobile-friendly variations. Therefore, you need to design the landing page view for mobile visitors individually. This appears like a big miss, considered that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan used to include more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time customers. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally do not wish to need to phone somebody or fill out a type and wait for an answer. That‘s why live chat is such a helpful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complex problems.
Help
While live chat is the main support alternative available, a quick click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Complete a quick type to email GetResponse
- Search product in the Aid
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply assist you get the most out of GetResponse, they likewise help you enhance your overall marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is great.
Its marketing automation feature is more advanced than most other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while great, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars include. This positions a substantial restraint on lots of businesses, however specifically big ones. They are most likely to have a large audience that far surpasses 500 individuals.
Lastly, although not a big concern, the fact that a number of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend offering the free trial a spin. The platform has a lot to provide if you select the ideal plan for you.GetResponse Responsive Form