We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Change GetResponse Footer
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? Change GetResponse Footer
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, through a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to develop complicated autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out tip emails to your site visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification e-mails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its essential competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty decent functions – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the free plan represents a excellent way to try the item out and to get going with email marketing especially if you have a little list and just wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a good method to try the product out and to get going with email marketing especially if you have a little list and just want to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add unique components like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
As soon as you create a totally free account, you can directly start designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. You can ‘educate, promote, invite‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later on.
After you pick a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are revealed when you require them. So it‘s all extremely user-friendly.
Traditional HTML code fans can begin based on an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is also an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the same components for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I have actually developed a circulation where my brand-new clients get two e-mails in two days. Then, for my benefit, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build total client journeys. Produce your own automation, construct client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart! Change GetResponse Footer
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the template, fine-tune your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to opt for greater plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly generate a personalized website.
Other website building options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to show a feature or product you can live-share your screen. If I‘m seeking to sell a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 design templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After picking a landing page template you can begin modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll quickly understand what is what and get the right aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you want, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more expensive functions. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here. To review an email marketing platform you have to take a look at customer assistance and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a high-quality solution for a great deal of people, but delving into its virtues and flaws will help expose whether it is a good fit for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding procedure, walking you through the procedure of developing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are well-informed, helpful, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various benefits for users. Support and transform leads with highly targeted campaigns. Build engagement and consumer loyalty through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anyone can establish an advanced automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions also allow for advanced segmentation. Produce lists of subscribers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that receivers are more likely to react and take action.
Flexibility to develop: GetResponse permits you to produce professional-looking emails with ease. Users love the large number of email templates available, but you can also use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and reuse style aspects from emails that have been successful in the past. In either case, it‘s simple to make your emails stand out, even with minimal or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of private subscribers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration restrictions: When you carry out a brand-new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, but GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors independently. This seems like a huge miss, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you generally don’t wish to need to phone someone or fill out a type and await an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can fix more complicated issues.
Assist Center
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional help options. You can choose to:
- Submit a fast kind to email GetResponse
- Browse product in the Help
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat option and while fantastic, numerous company owner would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This positions a substantial restriction on many organizations, but especially huge ones. They are more likely to have a big audience that far exceeds 500 people.
Although not a big problem, the reality that numerous of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you select the right plan for you.Change GetResponse Footer