We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Natalia – Head Of Marketing GetResponse Polska
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Natalia – Head Of Marketing GetResponse Polska
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard division, and more. Their complimentary permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an endless number of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – customized prices
- Max2 – customized prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to build intricate autoresponder sequences based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which immediately sends suggestion emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification e-mails.
- SMS marketing – the choice to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely decent features – the plan lets you access core email marketing features, the full series of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a small list and simply wish to send newsletters occasionally to it. | Even so, the free plan represents a great way to try the item out and to get going with email marketing particularly if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique components like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can conserve templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt actually user-friendly.
Design your very first email with GetResponse.
As soon as you produce a totally free account, you can straight begin creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later.
After you select a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying alternatives are shown when you need them. So it‘s all extremely instinctive.
Old school HTML code enthusiasts can begin based upon an HTML style or code it from scratch, however that isn’t needed at all. It is good to understand that there is likewise an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Set up how many columns you desire, standard colors, and so on. The main editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the same elements for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like regular newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as lots of emails and conditions as you want.
For this email project, I‘ve developed a flow where my brand-new consumers get two emails in two days. Then, for my convenience, I separate customers who clicked my email. As soon as the project starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop total consumer journeys. Produce your own automation, build customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can build out your funnel.
The whole funnel structure process is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page design template. Smart! Natalia – Head Of Marketing GetResponse Polska
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your campaign‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to choose greater plans.
I adore that I can develop a whole funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will instantly produce a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently uses 198 templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. However after playing around a bit you‘ll rapidly understand what is what and get the ideal aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as numerous variants as you want, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here. To examine an email marketing platform you have to look at client support and rates plans.
GetResponse: The Great and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of people, however diving into its virtues and defects will help expose whether it is a great suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, walking you through the procedure of building your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are educated, helpful, and fast to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Nurture and transform leads with highly targeted campaigns. Build engagement and consumer loyalty through appropriate messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anyone can set up an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions likewise enable advanced segmentation. Produce lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization means that receivers are more likely to respond and do something about it.
Liberty to create: GetResponse permits you to produce professional-looking e-mails with ease. Users like the large number of email templates offered, but you can likewise utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and recycle style components from emails that have been successful in the past. In any case, it‘s simple to make your e-mails stand apart, even with limited or no style skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of private customers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Integration limitations: When you implement a brand-new tool, you want something that suits your existing tech stack easily. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors independently. This appears like a big miss, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you generally don’t want to need to phone someone or complete a form and wait on an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complex problems.
Help
While live chat is the main support choice on offer, a quick click of the question mark button on the homepage takes you to the additional aid alternatives. You can pick to:
- Submit a quick kind to email GetResponse
- Browse material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they likewise help you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form builders are also quite efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat alternative and while fantastic, numerous company owner would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars feature. This positions a substantial constraint on many services, however particularly huge ones. They are most likely to have a large audience that far goes beyond 500 people.
Although not a huge issue, the fact that many of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest offering the free trial a spin. The platform has a lot to use if you pick the right plan for you.Natalia – Head Of Marketing GetResponse Polska