We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Poll In GetResponse
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you need to have the ability to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? Poll In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their complimentary permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to arrange a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month totally free, via a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to build complex autoresponder series based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which automatically sends reminder emails to your site visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its crucial rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t use an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty decent features – the plan lets you access core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send newsletters periodically to it. | Even so, the free plan represents a great method to try the item out and to get going with email marketing especially if you have a little list and simply desire to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include unique elements like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
Once you develop a totally free account, you can directly start developing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For example, you can ‘ inform, promote, welcome‘ your consumers. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying alternatives are shown when you need them. It‘s all very instinctive.
Traditional HTML code fans can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly utilize the same components for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as numerous emails and conditions as you want.
For this email campaign, I have actually developed a flow where my brand-new clients get two e-mails in two days. Then, for my benefit, I separate clients who clicked my email. As soon as the campaign starts, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build complete client journeys. Create your own automation, build customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel building process is guided. You get recommendations of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page template. Smart! Poll In GetResponse
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, fine-tune your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select higher plans.
I adore that I can create a entire funnel in one control panel, all with the capability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will immediately generate a individualized website.
Other website structure choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to show a function or item you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action directly in the webinar.
People who are currently using email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently uses 198 templates. Although to be honest, I ‘d stick to the latest 100 design templates, a few of the older ones … look really old.
After choosing a landing page design template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and grab the best aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you want, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story does not end here. To review an email marketing platform you have to look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, but delving into its virtues and flaws will assist expose whether it is a excellent fit for your company in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, strolling you through the process of building your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, helpful, and fast to respond to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to use customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has various advantages for users. Nurture and transform leads with highly targeted campaigns. Construct engagement and customer loyalty through appropriate messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anyone can establish an innovative automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions also allow for sophisticated segmentation. Develop lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to react and do something about it.
Flexibility to create: GetResponse enables you to create professional-looking e-mails with ease. Users like the huge number of email templates available, but you can also use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle style components from emails that have actually been successful in the past. In either case, it‘s easy to make your emails stand out, even with restricted or no style abilities.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of private subscribers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you execute a brand-new tool, you desire something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge help, but GetResponse‘s tool does not immediately develop mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors independently. This appears like a huge miss, considered that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional support alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually don’t wish to have to phone somebody or fill out a kind and wait on an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can resolve more complicated problems.
Assist
While live chat is the primary support choice available, a quick click of the question mark button on the homepage takes you to the extra aid choices. You can pick to:
- Submit a fast type to email GetResponse
- Browse material in the Assistance
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video tours, the Help Center, and all the client assistance alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they likewise help you improve your total marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars feature. This places a big restriction on many companies, but particularly big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Although not a big concern, the reality that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend providing the complimentary trial a spin. The platform has a lot to use if you pick the best plan for you.Poll In GetResponse