We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse [[\”Internal_Footer\”]]
Nevertheless, one of the names that gets floated around when discussing email marketing software is GetResponse.
It is among those tools that has been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse [[\”Internal_Footer\”]]
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an limitless number of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom pricing
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder series based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which instantly sends out reminder emails to your site visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation emails.
- SMS marketing – the alternative to send marketing text is just available on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its crucial competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some beautiful good features – the plan lets you access core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters sometimes to it. | Even so, the totally free plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a small list and just want to send newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Add special elements like images, video and products to your emails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
When you develop a totally free account, you can directly begin designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. For example, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying alternatives are revealed when you require them. It‘s all very intuitive.
Old-fashioned HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you desire, basic colors, and so on. The main editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to normal newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to welcome my brand-new clients. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I have actually created a flow where my new customers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. Once the project starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. When you do, you have the power to develop complete customer journeys. Develop your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse [[\”Internal_Footer\”]]
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the template, tweak your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with higher plans.
I love that I can create a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will instantly create a individualized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m looking to offer a product, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 design templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly know what is what and get the right components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as numerous versions as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more elegant features. If GetResponse can offer their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you need to look at client support and prices plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, but diving into its virtues and defects will assist reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding process, walking you through the procedure of building your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are educated, practical, and quick to respond to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various advantages for users. Nurture and convert leads with highly targeted campaigns. Develop engagement and client loyalty through appropriate messaging. And produce landing pages to collect tons of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anyone can establish an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions likewise allow for sophisticated division. Produce lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are more likely to react and act.
Flexibility to design: GetResponse permits you to create professional-looking emails with ease. Users like the huge number of email templates available, however you can also utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle design elements from emails that have actually achieved success in the past. Either way, it‘s simple to make your emails stick out, even with restricted or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can evaluate if any of these are deal breakers for your organization.
Integration constraints: When you execute a new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, but GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors individually. This seems like a huge miss, given that many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically don’t wish to need to phone someone or submit a kind and wait for an response. That‘s why live chat is such a useful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can fix more complex problems.
Help Center
While live chat is the main assistance alternative on offer, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can select to:
- Complete a fast type to email GetResponse
- Browse material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat alternative and while fantastic, lots of business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This places a big constraint on numerous companies, but specifically big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Finally, although not a huge issue, the truth that many of the GetResponse integrations rely on Zapier is barely ideal.
We suggest offering the free trial a spin. The platform has a lot to offer if you pick the best plan for you.GetResponse [[\”Internal_Footer\”]]