We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Better Than GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is powerful enough to utilize for your service.
What is GetResponse? Better Than GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard division, and more. Their free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unrestricted variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days totally free, via a trial that you can access here.
Key distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build complicated autoresponder sequences based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which immediately sends out tip emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its key competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an completely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty good features – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ But nevertheless, the free plan represents a great way to try the product out and to start with email marketing specifically if you have a small list and just wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a good method to attempt the item out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add unique components like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can conserve templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my first email within 10 minutes and it felt really instinctive.
Design your first email with GetResponse.
As soon as you create a free account, you can directly start developing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you select a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing choices are shown when you require them. It‘s all very user-friendly.
Old school HTML code fans can start based upon an HTML design or code it from scratch, but that isn’t required at all. It is excellent to understand that there is also an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, etc. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the same components for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to invite my new consumers. I start with pre-made automation template. And after a few clicks I already have this:
I know, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I‘ve produced a flow where my brand-new consumers get 2 emails in 2 days. Then, for my benefit, I separate customers who clicked on my email. Once the campaign starts, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. When you do, you have the power to construct complete client journeys. Create your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve picked your lead magnet, you can build out your funnel.
The whole funnel structure procedure is assisted. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page design template. Smart! Better Than GetResponse
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the design template, modify your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for higher plans.
I adore that I can design a whole funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will immediately create a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently offers 198 design templates. Although to be honest, I ‘d stay with the most recent 100 design templates, a few of the older ones … look actually old.
After picking a landing page design template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. But after playing around a bit you‘ll rapidly know what is what and get the ideal components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as numerous variants as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can provide their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story does not end here though. To examine an email marketing platform you need to look at consumer support and pricing plans.
GetResponse: The Good and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of people, but delving into its virtues and defects will assist expose whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to help you create and perform impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, walking you through the procedure of developing your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, valuable, and quick to respond to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has many advantages for users. Nurture and transform leads with highly targeted campaigns. Construct engagement and customer loyalty through relevant messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise allow for innovative division. Create lists of customers with similar qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are most likely to react and act.
Freedom to develop: GetResponse enables you to produce professional-looking e-mails with ease. Users love the large variety of email templates available, but you can likewise utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse design aspects from emails that have been successful in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of specific subscribers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you carry out a brand-new tool, you want something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Thus, you need to create the landing page view for mobile visitors independently. This appears like a huge miss out on, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you generally do not wish to have to phone someone or fill out a form and wait on an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can solve more complex problems.
Assist Center
While live chat is the primary assistance alternative available, a quick click of the enigma button on the homepage takes you to the additional aid alternatives. You can choose to:
- Submit a fast type to email GetResponse
- Browse material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the customer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they also assist you improve your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while excellent, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars feature. This positions a substantial restraint on numerous services, but especially huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a huge concern, the truth that much of the GetResponse integrations rely on Zapier is barely ideal.
We recommend providing the totally free trial a spin. The platform has a lot to provide if you pick the ideal plan for you.Better Than GetResponse