We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Logo Png
Nevertheless, one of the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around considering that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to be able to determine if GetResponse is powerful enough to use for your company.
What is GetResponse? GetResponse Logo Png
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 customers.
- Max – customized pricing
- Max2 – customized rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to arrange a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month free of charge, through a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to construct complicated autoresponder series based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends out pointer emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation emails.
- SMS marketing – the alternative to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its key rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty decent features – the plan lets you access core email marketing features, the complete range of design templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a little list and simply want to send newsletters periodically to it. | Even so, the free plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a little list and just desire to send newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique components like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt really user-friendly.
Style your first email with GetResponse.
As soon as you develop a totally free account, you can directly begin developing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, welcome‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying options are shown when you require them. So it‘s all really user-friendly.
Old school HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t required at all. It is great to know that there is also an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and appearance of your email. Establish the number of columns you want, basic colors, and so on. The main editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like regular newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my new customers. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I‘ve developed a flow where my new consumers get two e-mails in 2 days. For my benefit, I separate clients who clicked on my email. When the campaign starts, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total client journeys. Create your own automation, construct consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. When you have actually selected your lead magnet, you can construct out your funnel.
The whole funnel building process is guided. You get ideas of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse Logo Png
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the design template, tweak your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to go with greater plans.
I love that I can develop a whole funnel in one dashboard, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly create a customized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you add time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 templates. Although to be honest, I ‘d adhere to the most recent 100 templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and get the ideal elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more elegant features. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To examine an email marketing platform you need to take a look at consumer assistance and rates plans.
GetResponse: The Good and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a top quality service for a lot of individuals, however delving into its virtues and flaws will help expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and perform impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the process of constructing your first email project with helpful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, practical, and fast to respond to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Support and transform leads with highly targeted campaigns. Develop engagement and client loyalty through pertinent messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anybody can establish an advanced automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation functions likewise enable innovative segmentation. Develop lists of subscribers with comparable qualities or behaviors, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are more likely to react and do something about it.
Flexibility to create: GetResponse permits you to create professional-looking e-mails with ease. Users like the vast variety of email design templates offered, however you can likewise utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and reuse style elements from emails that have succeeded in the past. In any case, it‘s easy to make your e-mails stick out, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Combination constraints: When you implement a new tool, you want something that fits into your existing tech stack easily. Unfortunately, this is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge assistance, however GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors independently. This appears like a big miss out on, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s basic plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually do not want to have to phone somebody or fill out a type and wait on an response. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can fix more complex problems.
Help Center
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional help choices. You can pick to:
- Complete a quick kind to email GetResponse
- Search material in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video trips, the Help Center, and all the customer assistance choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they also help you improve your overall marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation feature is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat option and while great, numerous business owners would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars include. This puts a huge constraint on lots of businesses, however particularly huge ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a big problem, the truth that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to offer if you choose the best plan for you.GetResponse Logo Png