We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Increase the Attachment Size Limit For GetResponse
However, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should have the ability to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? Increase the Attachment Size Limit For GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – customized rates
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days totally free, through a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to develop intricate autoresponder series based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which automatically sends suggestion emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its essential competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some lovely decent functions – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a good way to try the item out and to start with email marketing particularly if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the totally free plan represents a great method to try the product out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include special elements like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my first email within 10 minutes and it felt actually instinctive.
Design your first email with GetResponse.
When you produce a complimentary account, you can directly begin creating your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing choices are revealed when you require them. So it‘s all really instinctive.
Traditional HTML code lovers can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is good to understand that there is also an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you decide the structure and look of your email. Establish how many columns you desire, basic colors, etc. The primary editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly utilize the same components for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like regular newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my new consumers get 2 emails in two days. Then, for my benefit, I separate customers who clicked on my email. Once the campaign begins, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total consumer journeys. Create your own automation, build customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. When you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel building procedure is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! Increase the Attachment Size Limit For GetResponse
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, tweak your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to select greater plans.
I love that I can design a entire funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically create a customized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action straight in the webinar.
People who are currently using email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently provides 198 design templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After choosing a landing page design template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll quickly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive features. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story doesn’t end here. To review an email marketing platform you have to look at consumer assistance and pricing plans.
GetResponse: The Great and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, however diving into its virtues and flaws will assist reveal whether it is a excellent fit for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you produce and perform impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, walking you through the process of constructing your first email project with handy videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, handy, and quick to respond to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you want to use customization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has many advantages for users. Nurture and convert leads with extremely targeted projects. Develop engagement and client loyalty through appropriate messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anybody can set up an innovative automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features also permit sophisticated segmentation. Develop lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to react and do something about it.
Liberty to create: GetResponse enables you to produce professional-looking e-mails with ease. Users love the vast variety of email design templates available, but you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and reuse design aspects from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stick out, even with minimal or no design skills.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of individual subscribers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination constraints: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors separately. This looks like a big miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To open sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you typically do not want to have to phone someone or fill out a kind and wait on an response. That‘s why live chat is such a beneficial tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can solve more complex issues.
Assist
While live chat is the primary support choice on offer, a quick click of the question mark button on the homepage takes you to the extra assistance choices. You can choose to:
- Submit a quick form to email GetResponse
- Search product in the Help
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the client support choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they also help you improve your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat option and while fantastic, lots of business owners would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This positions a huge restraint on lots of services, but especially big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Although not a huge problem, the reality that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend providing the complimentary trial a spin. The platform has a lot to offer if you pick the right plan for you.Increase the Attachment Size Limit For GetResponse