We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Motopress Merge GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you should have the ability to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Motopress Merge GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their totally free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted variety of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – custom pricing
- Max2 – customized rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to arrange a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month totally free, through a trial that you can access here.
Secret differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to construct complicated autoresponder sequences based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends tip emails to your site visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order verification emails.
- SMS marketing – the alternative to send out marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t provide an completely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some lovely decent features – the plan lets you gain access to core email marketing features, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However however, the free plan represents a excellent way to attempt the item out and to start with email marketing particularly if you have a small list and just want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to try the item out and to get going with email marketing particularly if you have a small list and just want to send out newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Include unique aspects like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt really user-friendly.
Style your first email with GetResponse.
When you develop a complimentary account, you can directly begin developing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, invite‘ your customers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you choose a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying alternatives are shown when you require them. It‘s all very intuitive.
Old school HTML code lovers can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is excellent to know that there is likewise an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and appearance of your email. Establish how many columns you want, fundamental colors, and so on. The main modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the very same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to welcome my new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as lots of e-mails and conditions as you want.
For this email project, I‘ve developed a circulation where my brand-new customers get 2 emails in two days. For my convenience, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete client journeys. Create your own automation, build customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel building process is assisted. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart! Motopress Merge GetResponse
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Select the template, fine-tune your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with higher plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will immediately create a individualized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently uses 198 design templates. Although to be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After picking a landing page design template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the best elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as lots of versions as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software application has more fancy functions. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story does not end here. To evaluate an email marketing platform you need to look at customer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, however diving into its virtues and defects will help reveal whether it is a great suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and perform impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, walking you through the process of building your first email project with useful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, helpful, and quick to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous advantages for users. Support and convert leads with highly targeted campaigns. Develop engagement and consumer commitment through pertinent messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly any person can set up an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise allow for innovative segmentation. Create lists of customers with similar qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are more likely to react and do something about it.
Liberty to design: GetResponse allows you to produce professional-looking emails with ease. Users love the vast variety of email templates available, however you can also utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of individual customers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Combination constraints: When you execute a new tool, you desire something that fits into your existing tech stack quickly. Sadly, this is an area where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial help, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you normally don’t want to have to phone someone or complete a form and wait on an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can fix more complicated issues.
Assist Center
While live chat is the main support option on offer, a quick click of the question mark button on the homepage takes you to the extra aid options. You can pick to:
- Submit a fast type to email GetResponse
- Search product in the Help
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the consumer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while great, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars feature. This positions a huge restraint on lots of businesses, however especially big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Finally, although not a big issue, the truth that a lot of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend giving the totally free trial a spin. The platform has a lot to use if you select the best plan for you.Motopress Merge GetResponse