We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Disadvantages
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should have the ability to determine if GetResponse is effective enough to utilize for your service.
What is GetResponse? GetResponse Disadvantages
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an endless number of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized prices
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month totally free, through a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop intricate autoresponder series based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which immediately sends suggestion emails to your website visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its key rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty good features – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a little list and just wish to send newsletters sometimes to it. | Even so, the complimentary plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a small list and just desire to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique components like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my very first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
Once you produce a totally free account, you can directly start developing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to recycle later on.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing alternatives are shown when you require them. So it‘s all really intuitive.
Old school HTML code fans can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is great to know that there is likewise an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and appearance of your email. Establish the number of columns you desire, standard colors, etc. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly utilize the exact same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to regular newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to create automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email campaign, I have actually developed a flow where my new consumers get 2 emails in two days. For my benefit, I separate customers who clicked on my email. Once the campaign begins, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total customer journeys. Create your own automation, construct consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you have actually selected your lead magnet, you can construct out your funnel.
The whole funnel building process is assisted. You get ideas of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart! GetResponse Disadvantages
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the template, modify your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to select greater plans.
I love that I can design a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will instantly generate a tailored website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 templates. Although to be truthful, I ‘d stay with the most recent 100 templates, a few of the older ones … look really old.
After picking a landing page design template you can start editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. But after messing around a bit you‘ll quickly know what is what and get the right components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variants as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here however. To review an email marketing platform you have to take a look at client assistance and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, but diving into its virtues and defects will help reveal whether it is a excellent fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, walking you through the procedure of developing your very first email campaign with handy videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, handy, and quick to react to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has many benefits for users. Nurture and convert leads with highly targeted projects. Construct engagement and customer commitment through relevant messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost any person can establish an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise permit advanced division. Create lists of subscribers with similar qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that recipients are more likely to respond and do something about it.
Freedom to design: GetResponse enables you to develop professional-looking emails with ease. Users love the large variety of email templates readily available, but you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and reuse design elements from emails that have actually achieved success in the past. In either case, it‘s simple to make your e-mails stand out, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of private subscribers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Integration restrictions: When you execute a brand-new tool, you want something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors separately. This looks like a huge miss, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you generally do not wish to need to phone someone or fill out a type and wait for an response. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can solve more complex problems.
Help
While live chat is the primary support option on offer, a fast click of the enigma button on the homepage takes you to the additional assistance choices. You can select to:
- Submit a quick form to email GetResponse
- Search product in the Aid
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Assistance Center, and all the consumer support alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise assist you enhance your overall marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation function is advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat alternative and while terrific, lots of company owner would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars include. This places a substantial constraint on numerous businesses, however especially big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Finally, although not a huge concern, the reality that many of the GetResponse combinations count on Zapier is barely perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you pick the right plan for you.GetResponse Disadvantages