We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Tags Vs Segments GetResponse
Nevertheless, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Tags Vs Segments GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are six rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited variety of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – custom rates
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, by means of a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to construct intricate autoresponder series based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which immediately sends suggestion emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification e-mails.
- SMS marketing – the choice to send marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from some of its crucial rivals‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the option of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some pretty decent functions – the plan lets you gain access to core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But however, the free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a small list and just wish to send newsletters sometimes to it. | Even so, the totally free plan represents a good way to attempt the product out and to get going with email marketing especially if you have a little list and just desire to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique aspects like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve design templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt really intuitive.
Style your very first email with GetResponse.
When you produce a complimentary account, you can straight start designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying options are shown when you need them. It‘s all very intuitive.
Traditional HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t required at all. It is good to understand that there is also an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and appearance of your email. Establish how many columns you want, fundamental colors, etc. The main modifying is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the very same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to invite my new consumers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I‘ve created a flow where my brand-new customers get two emails in 2 days. Then, for my benefit, I separate clients who clicked my email. As soon as the campaign begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you have actually chosen your lead magnet, you can construct out your funnel.
The entire funnel structure process is assisted. You get recommendations of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the design template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to choose higher plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will automatically produce a personalized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look really old.
After selecting a landing page design template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. But after messing around a bit you‘ll quickly know what is what and grab the right aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as lots of variations as you desire, together with forms and thank-you pages. Tags Vs Segments GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software has more expensive functions. If GetResponse can provide their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story does not end here though. To review an email marketing platform you need to look at client assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a top quality option for a great deal of people, however delving into its virtues and defects will help expose whether it is a great suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, walking you through the process of building your first email project with handy videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are educated, valuable, and fast to respond to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various advantages for users. Support and convert leads with highly targeted projects. Build engagement and client commitment through pertinent messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also enable innovative segmentation. Develop lists of customers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are most likely to react and act.
Flexibility to design: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the vast variety of email design templates offered, but you can also utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have been successful in the past. In any case, it‘s simple to make your e-mails stick out, even with minimal or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Combination restrictions: When you carry out a brand-new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors individually. This seems like a huge miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Additionally, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you typically do not wish to need to phone somebody or complete a form and wait for an answer. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can solve more complicated issues.
Assist
While live chat is the primary assistance choice on offer, a quick click of the question mark button on the homepage takes you to the additional help choices. You can choose to:
- Submit a quick type to email GetResponse
- Search material in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer assistance alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they likewise help you improve your total marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat alternative and while terrific, lots of business owners would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars include. This places a big constraint on numerous services, but particularly huge ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a huge problem, the fact that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend providing the totally free trial a spin. The platform has a lot to provide if you pick the ideal plan for you. Tags Vs Segments GetResponse