We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Recaptcha GetResponse
Nevertheless, one of the names that gets floated around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has been around since forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should have the ability to identify if GetResponse is effective enough to use for your business.
What is GetResponse? Recaptcha GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse rates
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unlimited variety of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 customers.
- Max – customized pricing
- Max2 – custom pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month for free, by means of a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to construct complex autoresponder series based on user behaviour) is just totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out reminder emails to your site visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation emails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its crucial competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some lovely good features – the plan lets you gain access to core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a excellent way to attempt the product out and to get going with email marketing specifically if you have a small list and simply want to send newsletters occasionally to it. | Even so, the totally free plan represents a excellent method to attempt the item out and to get going with email marketing specifically if you have a little list and just desire to send out newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include special aspects like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
Once you create a totally free account, you can directly start creating your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your clients. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you choose a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the editing choices are shown when you require them. So it‘s all extremely intuitive.
Traditional HTML code enthusiasts can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and appearance of your email. Establish the number of columns you want, fundamental colors, etc. The main editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the exact same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my brand-new clients. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I‘ve created a flow where my brand-new clients get two emails in two days. For my benefit, I separate clients who clicked on my email. When the campaign begins, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete consumer journeys. Produce your own automation, build consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page template. Smart! Recaptcha GetResponse
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential stats to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to choose greater plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically produce a tailored website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m aiming to sell a product, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll quickly know what is what and get the ideal components.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more elegant features. If GetResponse can provide their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here. To evaluate an email marketing platform you have to take a look at consumer assistance and pricing plans.
GetResponse: The Good and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a premium option for a lot of people, however diving into its virtues and flaws will assist reveal whether it is a great fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, strolling you through the procedure of developing your first email project with valuable videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are well-informed, handy, and quick to respond to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous advantages for users. Support and transform leads with extremely targeted projects. Construct engagement and client commitment through relevant messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost any person can establish an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise enable advanced division. Produce lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to react and act.
Freedom to develop: GetResponse enables you to develop professional-looking e-mails with ease. Users love the huge variety of email templates available, however you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and recycle design components from emails that have actually succeeded in the past. In any case, it‘s easy to make your emails stand out, even with minimal or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of private customers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination constraints: When you carry out a new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not instantly develop mobile-friendly variations. Hence, you have to design the landing page view for mobile visitors independently. This looks like a huge miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is challenging to use on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you typically do not wish to have to phone someone or submit a kind and wait on an answer. That‘s why live chat is such a useful tool for software application support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex issues.
Help Center
While live chat is the primary support alternative available, a fast click of the question mark button on the homepage takes you to the additional aid alternatives. You can choose to:
- Submit a quick form to email GetResponse
- Browse product in the Help Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise assist you enhance your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is excellent.
Its marketing automation feature is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat option and while fantastic, lots of company owner would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This puts a big restriction on numerous services, but specifically big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a big problem, the fact that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to provide if you pick the ideal plan for you.Recaptcha GetResponse