We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Magento Full/Response/GetResponse/
However, among the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? Magento Full/Response/GetResponse/
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
GetResponse pricing
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unlimited variety of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom-made pricing.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month for free, via a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to build intricate autoresponder sequences based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which automatically sends out suggestion emails to your site visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation emails.
- SMS marketing – the choice to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its crucial competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some pretty good functions – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a good way to attempt the item out and to start with email marketing particularly if you have a little list and just wish to send out newsletters periodically to it. | Even so, the free plan represents a excellent way to try the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Add special components like images, video and items to your emails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
Once you produce a complimentary account, you can directly begin creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later on.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the modifying alternatives are revealed when you require them. It‘s all extremely intuitive.
Traditional HTML code lovers can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to know that there is likewise an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and look of your email. Set up how many columns you desire, basic colors, etc. The main editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve developed a flow where my brand-new consumers get two emails in two days. For my convenience, I separate consumers who clicked on my email. Once the campaign starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Produce your own automation, construct customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you‘ve selected your lead magnet, you can construct out your funnel.
The whole funnel building procedure is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, modify your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to opt for greater plans.
I adore that I can design a entire funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will automatically create a tailored website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and grab the right elements.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you create as numerous variations as you want, along with forms and thank-you pages. Magento Full/Response/GetResponse/
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more fancy features. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To review an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a top quality option for a lot of people, but delving into its virtues and flaws will assist reveal whether it is a great fit for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and perform impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, strolling you through the process of constructing your very first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, valuable, and quick to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous advantages for users. Support and transform leads with highly targeted campaigns. Develop engagement and client commitment through relevant messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anyone can set up an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features also permit advanced division. Create lists of customers with comparable qualities or habits, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are most likely to respond and do something about it.
Freedom to design: GetResponse allows you to produce professional-looking emails with ease. Users enjoy the large number of email design templates readily available, but you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and reuse design elements from emails that have been successful in the past. Either way, it‘s simple to make your e-mails stand out, even with limited or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you implement a brand-new tool, you want something that suits your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not immediately create mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors independently. This looks like a big miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually don’t want to need to phone somebody or complete a type and wait on an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated problems.
Help Center
While live chat is the main assistance option available, a quick click of the question mark button on the homepage takes you to the additional aid choices. You can pick to:
- Complete a fast form to email GetResponse
- Search product in the Aid Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video trips, the Aid Center, and all the client support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise help you improve your total marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat option and while terrific, lots of company owner would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This places a big restriction on numerous services, but particularly big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a huge issue, the truth that many of the GetResponse combinations rely on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to use if you choose the right plan for you. Magento Full/Response/GetResponse/