We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Integrate GetResponse With Leadpages
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around considering that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to use for your company.
What is GetResponse? Integrate GetResponse With Leadpages
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – custom rates
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, through a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop intricate autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends out pointer emails to your site visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation emails.
- SMS marketing – the choice to send marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its essential rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful good functions – the plan lets you access core email marketing features, the complete range of templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a little list and just wish to send newsletters periodically to it. | Even so, the free plan represents a excellent method to attempt the product out and to get going with email marketing especially if you have a small list and simply desire to send out newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique aspects like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can save templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
Once you produce a complimentary account, you can directly start creating your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your clients. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing choices are shown when you need them. It‘s all really user-friendly.
Old-fashioned HTML code lovers can start based upon an HTML style or code it from scratch, however that isn’t required at all. It is great to understand that there is likewise an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you choose the structure and appearance of your email. Establish the number of columns you desire, basic colors, etc. The primary modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to normal newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email project, I‘ve produced a flow where my new clients get 2 e-mails in two days. Then, for my convenience, I separate customers who clicked on my email. Once the project begins, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete client journeys. Develop your own automation, build consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you have actually selected your lead magnet, you can build out your funnel.
The entire funnel structure procedure is directed. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart! Integrate GetResponse With Leadpages
How to create a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the template, modify your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to select greater plans.
I love that I can design a entire funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically create a individualized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m seeking to offer a item, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and grab the ideal components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variants as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story doesn’t end here however. To examine an email marketing platform you have to take a look at client support and prices plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, but diving into its virtues and flaws will help reveal whether it is a excellent suitable for your service in particular.
What GetResponse Is Good At
GetResponse is created to help you create and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, strolling you through the process of developing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are well-informed, practical, and fast to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous advantages for users. Nurture and convert leads with extremely targeted campaigns. Develop engagement and client commitment through relevant messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly any person can set up an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise permit innovative division. Create lists of customers with comparable qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are more likely to respond and do something about it.
Freedom to design: GetResponse permits you to develop professional-looking e-mails with ease. Users like the vast variety of email templates offered, but you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle style components from emails that have achieved success in the past. In any case, it‘s simple to make your emails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of private subscribers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you execute a brand-new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool does not immediately create mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors separately. This seems like a big miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan used to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you generally do not want to need to phone someone or complete a type and wait on an answer. That‘s why live chat is such a useful tool for software support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex problems.
Help Center
While live chat is the main assistance choice available, a quick click of the enigma button on the homepage takes you to the extra assistance alternatives. You can pick to:
- Submit a fast form to email GetResponse
- Search product in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the client support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they also assist you improve your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat option and while fantastic, lots of entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars include. This places a substantial restraint on many services, but particularly big ones. They are most likely to have a large audience that far exceeds 500 people.
Lastly, although not a huge issue, the fact that a number of the GetResponse integrations depend on Zapier is hardly perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to provide if you choose the right plan for you.Integrate GetResponse With Leadpages