We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Email Marketing Tools App GetResponse
However, among the names that gets floated around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to be able to figure out if GetResponse is effective enough to use for your organization.
What is GetResponse? Email Marketing Tools App GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their complimentary forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse rates
There are six pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an endless variety of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, via a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to develop intricate autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which automatically sends suggestion emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation emails.
- SMS marketing – the choice to send out marketing text is only offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its essential rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some lovely good features – the plan lets you gain access to core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But even so, the free plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and just want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to try the item out and to get going with email marketing particularly if you have a small list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add special components like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
When you produce a free account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you choose a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying alternatives are shown when you need them. So it‘s all extremely instinctive.
Old-fashioned HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is likewise an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and appearance of your email. Set up how many columns you want, standard colors, etc. The primary editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the same components for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like typical newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can include as lots of e-mails and conditions as you want.
For this email campaign, I have actually created a flow where my new consumers get 2 emails in two days. Then, for my benefit, I separate customers who clicked on my email. When the campaign starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to develop total consumer journeys. Create your own automation, build consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. When you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel structure procedure is directed. You get ideas of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart! Email Marketing Tools App GetResponse
How to produce a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the template, tweak your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to opt for greater plans.
I adore that I can design a entire funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately create a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m looking to offer a product, I can add a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 templates. Although to be honest, I ‘d adhere to the latest 100 templates, a few of the older ones … look really old.
After selecting a landing page design template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. But after playing around a bit you‘ll rapidly know what is what and get the right elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variations as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more fancy features. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story doesn’t end here though. To examine an email marketing platform you need to take a look at customer assistance and prices plans.
GetResponse: The Great and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, but delving into its virtues and defects will help reveal whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, walking you through the process of constructing your first email campaign with handy videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, valuable, and quick to respond to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous benefits for users. Nurture and convert leads with extremely targeted campaigns. Develop engagement and customer commitment through relevant messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anyone can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions likewise allow for sophisticated segmentation. Create lists of customers with comparable qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are more likely to respond and do something about it.
Flexibility to develop: GetResponse permits you to produce professional-looking emails with ease. Users like the vast variety of email design templates available, however you can likewise use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle design aspects from emails that have achieved success in the past. In any case, it‘s simple to make your emails stand apart, even with restricted or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of specific subscribers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can judge if any of these are offer breakers for your company.
Combination limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, particularly with job management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors individually. This appears like a huge miss, given that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, basic changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you typically don’t wish to need to phone somebody or submit a form and wait for an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can fix more complex problems.
Help Center
While live chat is the primary assistance alternative on offer, a fast click of the enigma button on the homepage takes you to the additional aid options. You can select to:
- Fill out a quick form to email GetResponse
- Search product in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the customer support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they also help you improve your general marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation feature is advanced than most other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while excellent, lots of entrepreneur would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars feature. This positions a huge restriction on many businesses, but specifically big ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Although not a big issue, the truth that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to offer if you choose the best plan for you.Email Marketing Tools App GetResponse