We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Regions
Nevertheless, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around considering that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Regions
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unlimited variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct complicated autoresponder series based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which instantly sends out suggestion emails to your site visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification emails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its key competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some beautiful decent features – the plan lets you access core email marketing functions, the complete series of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ But however, the totally free plan represents a good way to try the product out and to start with email marketing particularly if you have a little list and simply want to send newsletters sometimes to it. | Even so, the totally free plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a little list and simply desire to send newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include unique aspects like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my first email within 10 minutes and it felt truly instinctive.
Design your first email with GetResponse.
When you create a free account, you can directly start creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘ inform, promote, welcome‘ your consumers. Say you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing alternatives are shown when you need them. So it‘s all extremely user-friendly.
Traditional HTML code enthusiasts can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is good to understand that there is also an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Establish the number of columns you want, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always utilize the same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to invite my new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email project, I‘ve created a flow where my new consumers get two e-mails in 2 days. Then, for my benefit, I separate customers who clicked on my email. As soon as the project begins, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct complete consumer journeys. Create your own automation, build customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page design template. Smart! GetResponse Regions
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to opt for greater plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will automatically generate a individualized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a feature or product you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d stick to the most recent 100 templates, a few of the older ones … look truly old.
After picking a landing page template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and get the right elements.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as numerous versions as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software has more elegant features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story does not end here though. To examine an email marketing platform you have to look at client support and rates plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a top quality service for a lot of individuals, but diving into its virtues and flaws will assist reveal whether it is a great suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the process of developing your first email project with handy videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, helpful, and fast to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has many advantages for users. Support and convert leads with extremely targeted campaigns. Develop engagement and client commitment through pertinent messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anybody can establish an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise enable sophisticated division. Develop lists of subscribers with comparable qualities or habits, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to respond and do something about it.
Liberty to design: GetResponse enables you to develop professional-looking e-mails with ease. Users love the huge number of email design templates readily available, however you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle style elements from emails that have achieved success in the past. In either case, it‘s easy to make your emails stand apart, even with limited or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of private subscribers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination constraints: When you execute a new tool, you desire something that suits your existing tech stack easily. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big assistance, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Hence, you need to create the landing page view for mobile visitors individually. This appears like a big miss out on, given that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally do not want to have to phone someone or complete a kind and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complex problems.
Assist Center
While live chat is the main support choice on offer, a quick click of the question mark button on the homepage takes you to the extra assistance options. You can choose to:
- Fill out a quick type to email GetResponse
- Search material in the Help
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the client support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not simply help you get the most out of GetResponse, they also help you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat choice and while great, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars feature. This puts a huge constraint on many companies, however specifically big ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Although not a big issue, the reality that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to offer if you select the best plan for you.GetResponse Regions