We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Elementor
Nevertheless, among the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to figure out if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse Elementor
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 customers.
- Max – custom pricing
- Max2 – custom-made rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month totally free, through a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to build complicated autoresponder series based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which immediately sends out tip emails to your site visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text is only offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its crucial rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an completely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some pretty good features – the plan lets you access core email marketing features, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a great way to try the item out and to start with email marketing specifically if you have a small list and just want to send newsletters occasionally to it. | Even so, the complimentary plan represents a good method to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Include special elements like images, video and items to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
As soon as you develop a totally free account, you can directly begin developing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later on.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are shown when you need them. It‘s all extremely instinctive.
Old school HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is excellent to know that there is also an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and look of your email. Set up the number of columns you desire, standard colors, and so on. The main modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always use the very same components for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to invite my new customers. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email project, I‘ve created a circulation where my new consumers get two emails in two days. For my convenience, I separate clients who clicked on my email. When the project begins, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to develop total consumer journeys. Produce your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel structure procedure is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart! GetResponse Elementor
How to create a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the template, tweak your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to opt for greater plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically produce a personalized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d stick to the most recent 100 templates, a few of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll quickly know what is what and get the ideal aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as numerous variants as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into consumers. The story doesn’t end here. To evaluate an email marketing platform you have to look at customer assistance and pricing plans.
GetResponse: The Good and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a top quality option for a lot of individuals, but delving into its virtues and defects will help expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding procedure, strolling you through the procedure of constructing your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, practical, and fast to react to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to use customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has many benefits for users. Nurture and transform leads with highly targeted campaigns. Build engagement and consumer loyalty through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically anybody can set up an innovative automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features also permit advanced division. Create lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are more likely to react and act.
Liberty to design: GetResponse enables you to produce professional-looking e-mails with ease. Users enjoy the huge number of email design templates available, however you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and recycle design elements from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stick out, even with restricted or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Combination limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with project management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t immediately develop mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors separately. This looks like a huge miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically don’t wish to have to phone somebody or submit a form and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can fix more complex problems.
Assist
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional help choices. You can select to:
- Fill out a quick type to email GetResponse
- Search material in the Help
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat alternative and while great, numerous business owners would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars include. This places a huge restriction on many companies, but especially big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Finally, although not a big issue, the fact that many of the GetResponse integrations count on Zapier is barely ideal.
We recommend providing the free trial a spin. The platform has a lot to provide if you choose the right plan for you.GetResponse Elementor