We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Magento Full/Response/GetResponse/
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that forever but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must be able to identify if GetResponse is powerful enough to use for your business.
What is GetResponse? Magento Full/Response/GetResponse/
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unlimited variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom pricing
- Max2 – customized rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month for free, through a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to build intricate autoresponder sequences based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends suggestion emails to your website visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its essential competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some beautiful decent features – the plan lets you access core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a good way to try the product out and to start with email marketing particularly if you have a little list and simply wish to send newsletters periodically to it. | Even so, the totally free plan represents a good method to try the product out and to get going with email marketing particularly if you have a little list and just desire to send newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add special aspects like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my first email within 10 minutes and it felt actually user-friendly.
Style your first email with GetResponse.
As soon as you develop a free account, you can directly start designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying choices are shown when you require them. It‘s all really instinctive.
Old-fashioned HTML code enthusiasts can start based upon an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and appearance of your email. Set up how many columns you want, basic colors, etc. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the very same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like normal newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I have actually created a flow where my brand-new consumers get two emails in two days. For my benefit, I separate consumers who clicked on my email. When the project starts, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Create your own automation, construct consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the design template, fine-tune your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial statistics to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to choose higher plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically create a individualized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look truly old.
After choosing a landing page template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and grab the right components.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as many variants as you desire, together with forms and thank-you pages. Magento Full/Response/GetResponse/
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story doesn’t end here though. To review an email marketing platform you have to take a look at consumer assistance and rates plans.
GetResponse: The Good and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, but delving into its virtues and defects will help reveal whether it is a good suitable for your business in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the procedure of developing your first email project with useful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are well-informed, practical, and quick to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has many advantages for users. Nurture and convert leads with extremely targeted campaigns. Build engagement and customer commitment through pertinent messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anybody can establish an sophisticated automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also enable innovative division. Create lists of customers with comparable qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are more likely to respond and act.
Freedom to develop: GetResponse allows you to produce professional-looking emails with ease. Users enjoy the large variety of email design templates readily available, however you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and recycle design aspects from emails that have been successful in the past. In any case, it‘s easy to make your e-mails stand out, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination limitations: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not instantly create mobile-friendly variations. Hence, you have to design the landing page view for mobile visitors separately. This looks like a huge miss out on, given that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically don’t want to need to phone somebody or submit a form and await an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complicated issues.
Assist Center
While live chat is the main assistance choice available, a quick click of the enigma button on the homepage takes you to the additional assistance choices. You can pick to:
- Complete a quick form to email GetResponse
- Browse material in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video tours, the Aid Center, and all the customer support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat alternative and while terrific, many company owner would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars include. This puts a huge restraint on many services, but especially huge ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a huge problem, the reality that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We suggest offering the complimentary trial a spin. The platform has a lot to provide if you pick the right plan for you. Magento Full/Response/GetResponse/