We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. How GetResponse Works
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around because permanently however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you need to be able to identify if GetResponse is effective enough to utilize for your company.
What is GetResponse? How GetResponse Works
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are six pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an endless variety of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 customers.
- Max – custom-made pricing
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to schedule a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, through a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to build complicated autoresponder sequences based upon user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends out suggestion emails to your website visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification e-mails.
- SMS marketing – the choice to send out marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t offer an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some lovely decent features – the plan lets you gain access to core email marketing features, the complete series of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a great way to try the item out and to get going with email marketing especially if you have a little list and just wish to send out newsletters periodically to it. | Even so, the totally free plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include special components like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can save design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
Once you develop a complimentary account, you can straight begin developing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, welcome‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying alternatives are revealed when you require them. So it‘s all really instinctive.
Old school HTML code lovers can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is good to know that there is likewise an option for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and look of your email. Establish how many columns you want, standard colors, etc. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to welcome my brand-new clients. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email campaign, I have actually created a circulation where my new customers get 2 e-mails in two days. Then, for my convenience, I separate customers who clicked my email. Once the campaign starts, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete consumer journeys. Create your own automation, construct customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you‘ve selected your lead magnet, you can construct out your funnel.
The whole funnel building procedure is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart! How GetResponse Works
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the design template, tweak your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to select greater plans.
I adore that I can create a entire funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will instantly generate a personalized website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently uses 198 templates. Although to be honest, I ‘d stay with the most recent 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly understand what is what and get the ideal elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variations as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story does not end here however. To examine an email marketing platform you need to look at client support and pricing plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium option for a lot of individuals, but delving into its virtues and flaws will help expose whether it is a good suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, walking you through the procedure of building your first email project with helpful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are well-informed, handy, and quick to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you want to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many benefits for users. Nurture and convert leads with highly targeted campaigns. Develop engagement and consumer loyalty through appropriate messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically any person can set up an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise permit sophisticated division. Create lists of subscribers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to react and take action.
Freedom to develop: GetResponse allows you to produce professional-looking e-mails with ease. Users enjoy the large variety of email templates readily available, however you can likewise utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse style elements from emails that have succeeded in the past. Either way, it‘s easy to make your emails stand apart, even with restricted or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you execute a brand-new tool, you want something that fits into your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, but GetResponse‘s tool does not instantly create mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors separately. This seems like a huge miss, considered that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is tough to use on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to consist of more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you usually don’t want to need to phone someone or complete a kind and wait on an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can solve more complicated issues.
Assist Center
While live chat is the primary support alternative available, a quick click of the question mark button on the homepage takes you to the additional help alternatives. You can choose to:
- Fill out a quick type to email GetResponse
- Browse product in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise assist you improve your total marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation feature is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat choice and while terrific, many business owners would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This places a huge restraint on lots of services, however specifically big ones. They are more likely to have a large audience that far exceeds 500 people.
Although not a huge concern, the truth that numerous of the GetResponse combinations rely on Zapier is barely perfect.
We suggest giving the free trial a spin. The platform has a lot to offer if you pick the ideal plan for you.How GetResponse Works