We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Tag Subscribers In GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? How To Tag Subscribers In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom-made pricing
- Max2 – customized prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month totally free, via a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder series based upon user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which immediately sends pointer emails to your website visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order verification emails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its crucial rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some lovely good features – the plan lets you gain access to core email marketing features, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters sometimes to it. | Even so, the totally free plan represents a great way to try the product out and to get going with email marketing specifically if you have a small list and simply desire to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special components like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
When you create a complimentary account, you can straight begin creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying alternatives are revealed when you need them. It‘s all extremely instinctive.
Old-fashioned HTML code lovers can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is great to understand that there is likewise an choice for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and look of your email. Establish the number of columns you want, standard colors, and so on. The main modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to welcome my new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as numerous emails and conditions as you desire.
For this email campaign, I have actually developed a flow where my brand-new clients get two e-mails in 2 days. For my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to develop total consumer journeys. Develop your own automation, develop consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The entire funnel structure procedure is guided. You get tips of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial statistics to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to choose higher plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will immediately generate a customized website.
Other website building options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, reposition components, change padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After picking a landing page template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you create as lots of variations as you desire, together with forms and thank-you pages. How To Tag Subscribers In GetResponse
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story doesn’t end here though. To evaluate an email marketing platform you need to look at client support and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however delving into its virtues and defects will assist expose whether it is a great fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding procedure, walking you through the process of developing your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, helpful, and fast to react to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has various advantages for users. Nurture and convert leads with highly targeted projects. Build engagement and client loyalty through pertinent messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost anyone can establish an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features also allow for sophisticated division. Create lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization means that receivers are more likely to react and take action.
Liberty to create: GetResponse permits you to create professional-looking e-mails with ease. Users love the huge number of email design templates available, but you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and reuse design elements from emails that have actually been successful in the past. In any case, it‘s simple to make your emails stick out, even with restricted or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Integration constraints: When you execute a new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors separately. This appears like a huge miss, considered that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan used to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you generally do not wish to need to phone somebody or complete a form and await an answer. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complex issues.
Help Center
While live chat is the primary support option available, a quick click of the enigma button on the homepage takes you to the additional aid choices. You can pick to:
- Submit a quick type to email GetResponse
- Browse product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Enterprise plan.
Aside from video tours, the Help Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just help you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation feature is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat option and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This places a huge restriction on lots of companies, but especially huge ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Finally, although not a big concern, the fact that many of the GetResponse combinations count on Zapier is hardly ideal.
We suggest offering the totally free trial a spin. The platform has a lot to provide if you choose the right plan for you. How To Tag Subscribers In GetResponse