We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Thank You For Subscribing GetResponse
Nevertheless, among the names that gets floated around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around since permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to be able to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? Thank You For Subscribing GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unrestricted variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – customized prices
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to develop intricate autoresponder series based on user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends reminder emails to your website visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its essential competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some lovely good functions – the plan lets you access core email marketing functions, the complete series of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a good way to attempt the product out and to start with email marketing especially if you have a little list and simply wish to send out newsletters occasionally to it. | Even so, the free plan represents a great method to try the product out and to get going with email marketing especially if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Add special aspects like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my very first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you create a totally free account, you can directly start designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later on.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying choices are revealed when you require them. So it‘s all very user-friendly.
Old-fashioned HTML code enthusiasts can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is good to understand that there is likewise an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and look of your email. Establish the number of columns you desire, standard colors, and so on. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the same aspects for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to invite my brand-new clients. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my brand-new consumers get 2 e-mails in 2 days. For my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. When you do, you have the power to build total consumer journeys. Produce your own automation, build client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page template. Smart! Thank You For Subscribing GetResponse
How to develop a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the template, fine-tune your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to go with higher plans.
I adore that I can develop a entire funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately create a customized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a function or item you can live-share your screen. If I‘m looking to sell a item, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After choosing a landing page design template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the best aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as numerous variants as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more elegant functions. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into clients. The story doesn’t end here. To review an email marketing platform you need to look at consumer assistance and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, however diving into its virtues and defects will help reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with differing skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, strolling you through the procedure of developing your first email project with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are experienced, practical, and quick to react to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous benefits for users. Support and transform leads with highly targeted campaigns. Develop engagement and consumer loyalty through relevant messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions likewise enable advanced division. Create lists of customers with comparable qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that receivers are more likely to react and do something about it.
Freedom to create: GetResponse enables you to develop professional-looking emails with ease. Users enjoy the large variety of email design templates offered, however you can also utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle design aspects from emails that have achieved success in the past. In either case, it‘s simple to make your emails stand apart, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of private subscribers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you execute a new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Hence, you have to create the landing page view for mobile visitors independently. This seems like a big miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is tough to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you normally do not want to need to phone somebody or complete a form and await an response. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a real human who can resolve more complicated problems.
Assist Center
While live chat is the primary support alternative available, a quick click of the question mark button on the homepage takes you to the additional help options. You can select to:
- Fill out a quick kind to email GetResponse
- Browse product in the Aid
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer assistance alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise help you improve your total marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat option and while fantastic, many entrepreneur would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars include. This places a big restriction on lots of companies, but especially huge ones. They are most likely to have a big audience that far surpasses 500 individuals.
Although not a big issue, the truth that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We recommend giving the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you.Thank You For Subscribing GetResponse