We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Free Trial
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around since forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you must be able to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? GetResponse Free Trial
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an endless number of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to arrange a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days totally free, through a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct complex autoresponder series based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends tip emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order verification e-mails.
- SMS marketing – the alternative to send out marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some lovely decent functions – the plan lets you gain access to core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a excellent way to attempt the product out and to get going with email marketing especially if you have a little list and simply want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great method to try the item out and to get going with email marketing especially if you have a little list and just want to send newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add special aspects like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can save templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
As soon as you produce a totally free account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to recycle later.
After you select a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are revealed when you need them. So it‘s all very instinctive.
Old-fashioned HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to understand that there is likewise an option for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Set up how many columns you desire, fundamental colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like typical newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my brand-new clients get 2 emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop complete client journeys. Produce your own automation, build client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel structure process is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart! GetResponse Free Trial
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the template, tweak your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important statistics to monitor your campaign‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to choose greater plans.
I adore that I can develop a entire funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately create a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently offers 198 design templates. To be honest, I ‘d stick to the latest 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can start modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story does not end here. To evaluate an email marketing platform you need to look at client support and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a premium service for a lot of people, but delving into its virtues and flaws will help reveal whether it is a good fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding process, strolling you through the procedure of building your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, handy, and quick to respond to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Develop engagement and customer commitment through relevant messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions also permit innovative segmentation. Produce lists of customers with comparable qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are more likely to respond and do something about it.
Flexibility to design: GetResponse allows you to produce professional-looking emails with ease. Users enjoy the vast variety of email design templates offered, however you can likewise utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle design components from emails that have actually succeeded in the past. In any case, it‘s simple to make your emails stick out, even with minimal or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of specific subscribers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Combination limitations: When you carry out a new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, however GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors independently. This appears like a huge miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s basic plan utilized to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To open innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you generally don’t want to need to phone somebody or submit a form and wait for an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complex issues.
Help
While live chat is the main support alternative on offer, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can select to:
- Fill out a quick kind to email GetResponse
- Search material in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the client assistance alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat alternative and while excellent, numerous entrepreneur would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This positions a big restriction on many businesses, however specifically huge ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a huge concern, the truth that many of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to provide if you choose the right plan for you.GetResponse Free Trial