We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Abigale Newman GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to identify if GetResponse is effective enough to use for your organization.
What is GetResponse? Abigale Newman GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited variety of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, through a trial that you can access here.
Secret differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to develop intricate autoresponder sequences based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends suggestion emails to your site visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order verification e-mails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its essential rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t use an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the alternative of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some lovely good features – the plan lets you gain access to core email marketing features, the complete series of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a excellent way to attempt the product out and to start with email marketing particularly if you have a small list and just want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a small list and simply desire to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
As soon as you produce a totally free account, you can directly begin developing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing alternatives are shown when you need them. It‘s all extremely intuitive.
Old-fashioned HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Establish how many columns you desire, basic colors, etc. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the very same aspects for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like normal newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my new clients. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I have actually created a circulation where my new consumers get 2 e-mails in 2 days. Then, for my benefit, I separate customers who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop total customer journeys. Produce your own automation, build customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you have actually selected your lead magnet, you can construct out your funnel.
The entire funnel structure process is assisted. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, fine-tune your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for greater plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will automatically generate a tailored website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After choosing a landing page template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. However after playing around a bit you‘ll rapidly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as many variations as you desire, along with forms and thank-you pages. Abigale Newman GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story doesn’t end here though. To evaluate an email marketing platform you have to look at consumer assistance and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, however delving into its virtues and defects will help expose whether it is a good fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding process, walking you through the process of building your first email campaign with useful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, helpful, and quick to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and convert leads with extremely targeted campaigns. Develop engagement and client loyalty through appropriate messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anyone can set up an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise enable innovative division. Produce lists of customers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are most likely to respond and do something about it.
Freedom to design: GetResponse allows you to create professional-looking emails with ease. Users like the large number of email templates readily available, but you can also utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle style components from emails that have actually achieved success in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of individual subscribers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination constraints: When you implement a new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t automatically develop mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors individually. This looks like a huge miss out on, given that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you generally do not wish to need to phone someone or submit a kind and await an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complex problems.
Help
While live chat is the primary support option available, a quick click of the question mark button on the homepage takes you to the additional aid options. You can select to:
- Complete a fast type to email GetResponse
- Browse product in the Assistance
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise assist you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than many other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat option and while fantastic, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars include. This positions a substantial restraint on many companies, but specifically big ones. They are most likely to have a big audience that far exceeds 500 people.
Although not a big issue, the fact that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend giving the free trial a spin. The platform has a lot to offer if you select the right plan for you. Abigale Newman GetResponse